What Losing Arts Coverage In The Oregonian Will Mean To The State

“We squeezed our stories into small spaces, limited their scope, assumed we were much more important than we really were and had far more readers than we did, didn’t experiment enough with the style, form, tone and intellectual depth of our stories. And when the Internet Revolution hit, we had no idea how to make ourselves relevant because we’d never worried about that in the past–and we should have.”

Why Funders Should Broadcast Their Failures

“We identify a problem (e.g., declining audiences) and we develop seemingly rational theories about how to address the problem (content with more transformational potential, more engaging efforts et. al.), but often without spending enough time or pouring adequate resources in the harder part of identifying the cause of the problem (i.e., why are the audiences declining).”