False Choice? (Health Care Versus Art)

“Suppose you have a choice between visiting the art museum, including its new wing, or going to see the museum without visiting the new wing. Naturally, you would prefer to see it with the new wing. But now imagine that an evil demon declares that out of every 100 people who see the new wing, he will choose one, at random, and inflict 15 years of blindness on that person. Would you still visit the new wing? You’d have to be nuts.”

How Do You Rebrand A Country?

Building on the cultural capital acquired through everything from anime and manga to sushi bars, Japan’s Ministry of Economy, Trade and Industry is developing a campaign – along the lines of the recent “Incredible India” – around the tagline “Cool Japan”. Could a slogan mitigate the effects of Fukushima or the dolphin killings on Japan’s image?

Even Stone-Age Cooks Spiced Their Food: Researchers

“A bubbling broth of oysters and fresh cod, seasoned with a little garlic-mustard seed, sounds like a mouth-watering meal worthy of any modern kitchen. But this repast was being enjoyed in Northern Europe some 6,000 years ago, according to research that offers the earliest direct evidence that Neolithic people in the region added spices to their food.”