How Voiceover Actors Make Drug Ads Less Scary

“‘The challenge is saying all these really scary things, but in a way that people aren’t frightened,’ said Debbie Irwin, a New York-based voice actor who also does medical narration. Irwin has done voiceover work for hospitals, medical technology companies, and drugs like Surfaxin, a treatment for a respiratory condition. The tone Irwin tries to take? ‘Warm but factual,’ she said. ‘Absolutely I’m gonna sound like I know what the hell I’m talking about.'”

Global Phenom: Festivals That Light Up Cities Are Magnets For Tourists

“Many of these free light festivals include interactive displays that turn spectators into participants who can change colors or patterns by moving or playing a game. The events are also tourism magnets, attracting locals and out-of-towners alike to waterfronts, historic districts and other neighborhoods on dark winter nights and other periods when tourist activity may be low.”

Got $13M To Save The Birthplace Of Dada?

“That’s the reserve price that has been slapped on Cabaret Voltaire in a bid to secure Dada’s future during its centenary year. Now it is just a question of finding a deep-pocketed art lover who can envisage the unassuming building, nestled among cobbled side streets in Zurich’s old town, as a sculpture or oil painting.”