Festivals are an ideal setting for experiential marketing campaigns as brands try to blend in seamlessly with the mood-altering atmosphere of a communal celebration. “The trend is no longer just marketing,” said Joe Lucchese, founder and owner of Pro-Ject, a 5-year-old, Chicago-based experiential marketing agency that manages sponsorships for Spring Awakening. “Their goal is to sell as much product, in a thoughtful and unique way, as possible at each festival.”
Category: issues
Has New York Become Culturally Irrelevant?
As New York enters the third decade of the twenty-first century, it is in imminent danger of becoming something it has never been before: unremarkable. It is approaching a state where it is no longer a significant cultural entity but the world’s largest gated community, with a few cupcake shops here and there. For the first time in its history, New York is, well, boring.
The Arts Help Athens Bounce Back From Greece’s Financial Crisis
“[The city has] endure[d] crisis and chaos and economic collapse, and yet emerge[d] from the wreckage as one of the continent’s most vibrant and significant cultural capitals, more popular than ever as a tourist destination. (Last year Athens welcomed a record 5 million visitors, double the 2012 figure.) … In so many ways, Athens feels more alive, more culturally prolific, than ever, and it’s hard to understand how this could have happened in the midst of the worst economic catastrophe in the history of the European Union.”
Could Kyiv Become The Next Berlin?
“Art flourishes in interesting times, they say, and a combination of political upheaval, cheap rents and plentiful space has created the conditions for the kind of vibrant underground music and art scene that took hold in Berlin in the 1990s.”
Have We Turned To Comedy To Our Own Detriment?
He’s concerned, Ken Jennings is, about how something he loves — comedy — has transformed the way we live now. These days, he says, we collectively react to every stimulus through a lens of humor. In his view, the comedic “take” has become reflexive, unthinking and often, especially when abetted by social media, glib.
Arts Council England Made A Map Of Arts Engagement. Want To See Where They’ll Be Funding?
It will be used by Arts Council England (ACE) to guide investment via is Creative People and Places programme, which supports arts activity in areas with historically low levels of cultural engagement. ACE Chair Sir Nicholas Serota today announced £37m will be invested in a new round of the scheme between 2018-2022. Of this, £24m will be invested in projects in new areas for the first time since 2014.
Justify The Humanities? Sorry, But Don’t Go There
Justification is always a mug’s game, for it involves a surrender to some measure or criterion external to the humanities. The person or persons who ask us as academic humanists to justify what we do is asking us to justify what we do in his terms, not ours. Once we pick up that challenge, we have lost the game, because we are playing on the other guy’s court, where all the advantage and all of the relevant arguments and standards of evidence are his. The justification of the humanities is not only an impossible task but an unworthy one, because to engage in it is to acknowledge, if only implicitly, that the humanities cannot stand on their own and do not on their own have an independent value.
Why A Hospital In Seattle Is Incorporating Art Classes In Its Training Of Doctors
“Medicine is often about hierarchy, where a first-year [resident] might feel intimidated by a second- or third-year resident, and attending physicians might not talk on a personal level to interns or residents. Suddenly, when you’re side by side, appreciating someone’s art skills, you’re appreciating a different dimension of them.”
Warner Bros To Harry Potter Fans In The U.S.: Stop With Your Unlicensed Fun!
Has the corporation turned into Dementors? Or something: “‘They are acting like the Dursleys,’ said [Sarah McIntyre,] a 34-year-old yoga teacher and bookkeeper. She said the company should be encouraging communities to bring Harry Potter to life. ‘Creating interest in the franchise would increase revenue.'”
Royalties Lawsuit Against Blue Man Group Ends With A 3 Million Dollar Payout
Ian Pai “was closely associated with members of Blue Man Group in its early days. He said that he helped compose many of the show’s wordless songs and came to view the original members as friends, joining them on vacations and attending one of their weddings.” But he figured out in 2014 that he wasn’t being paid industry standard for royalties – and he sued.