The Success Gurus – Is It All Poppycock?

“At their most ambitious, these books purport to elevate the study of excellence to a science, its nuggets culled from exhaustive research and refined by painstaking analysis. Jim Collins, coauthor of Built to Last and author of Good to Great, likens what he does to physics. Readers of his books, he writes, have their eyes opened to the ‘immutable laws of organized human performance.’ But a few consultants and business school professors have begun to argue that much of this literature is, in fact, useless.”

Was St. Paul The Ancient World’s Best Marketer?

“If you view Paul not just as a preacher but as an entrepreneur, … the doctrines that now form the most-inspiring parts of the Christian message are, in a sense, business tools. They are tools that let him use the information technology of his day, the epistle, to extend his brand, the Jesus brand, across the vast, open, multinational platform offered by the Roman Empire.”

Listening To The Music Of The Sphere

“[It’s] probably the most ambitious seismological project ever conducted. Its name is USArray and its aim is to run what amounts to an ultrasound scan over the 48 contiguous states of the US. Through the seismic shudders and murmurs that rack Earth’s innards, it will build up an unprecedented 3D picture of what lies beneath North America.”