Your Brain On Ring Tones

The instant you hear a cellphone ring, your brain reacts in a unique way – if the ringtone matches that of your own phone. Scientists says this suggests that our brains store “templates” for our own ringtones, allowing it to distinguish quickly between familiar and unfamiliar tones.

Did TV Drive Us To Engage More With Other Humans?

“Staggering. Someone born in 1960 has watched something like 50,000 hours of television already. Fifty thousand hours–more than five and a half solid years. Somehow, watching television became a part-time job for every citizen in the developed world. But once we stop thinking of all that time as individual minutes to be whiled away and start thinking of it as a social asset that can be harnessed, it all looks very different.”

How A Word Quickly Becomes A Word In The Digital Age

“True, for many English speakers, use in a Web comic and inclusion in a couple of online dictionaries are not enough to establish malamanteau as a “real” word. But whether you consider malamanteau to be a real word or an elaborate joke, it is a classic example of the kind of word that people argue about when they argue about what makes a word real.”

Study: No Link Between Weather And Mood

“The prevalence of major depression and sad mood showed seasonal variation, with peaks in the summer and fall. Weather conditions were not associated with mood, and did not explain the seasonal variation we found. We conclude that, contrary to popular belief, weather conditions and sad mood or depression do not seem to be associated.”

Five Centuries Of Human Identity On Little Pieces Of Card Stock

“In 15th-century China, in 17th-century Europe, name cards, visiting cards, and trade cards – the predecessors to today’s 2″ x 3.5″ business cards – gave people their first chances to construct virtual selves. … But they were always metaphorical entities, too, offering clues to their bearer’s temperament and taste, certifying a person’s value through aesthetics rather than more tangible credentials.”

Why Our Brains Are Susceptible To Celebrity Endorsements

“A new study suggests the answer involves superstar-specific happy memories stored in our cerebral cortex. Using brain-scan technology, researchers found those positive emotions get transferred from the personality to the product, producing a more positive impression of the item in question and, presumably, a greater probability of purchasing it.”

Where Witchcraft Trials Are Thriving

“By some estimates, about 40 percent of the cases in the Central African [Republic’s] court system are witchcraft prosecutions. (Drug offenses in the U.S., by contrast, account for just 12 percent of arrests.)” And though there is no actual evidence in such cases, most lawyers and lawmakers, in the country support keeping anti-witchcraft laws, even as they acknowledge that such laws are unfair.

Detecting Sarcasm: Now There’s An App For That

Researchers in Israel “wrote a sentiment-analysing program. They then trained this software to recognise sarcasm by feeding it sentences that had been flagged up by human reviewers as likely to contain sarcasm. … The algorithm agreed with the [human] volunteers 77 per cent of the time for Amazon.com product reviews and 83 per cent of the time for [randomly selected Twitter] tweets.”