(Dastardly) Fun With Numbers

Charles Seife, “a veteran science writer who teaches journalism at New York University, examines the many ways that people fudge with numbers, sometimes just to sell more moisturizer but also to ruin our economy, rig our elections, convict the innocent and undercount the needy. Many of his stories would be darkly funny if they weren’t so infuriating.”

The Hidden Brain: Why Some People Believe Lies Even After Seeing Evidence of the Truth

Think of the mind as an environment – a savannah or ice cap – and new information as an animal. “If our minds offer savannah, lions thrive and polar bears die. If we have arctic chills, the polar bears live and the lions die.” Showing evidence that contradicts a deeply-held belief is “like setting a lion down on a polar icecap and expecting it to drive the polar bears into extinction.”