Is Sociobiology Really A Big Set Of ‘Just So Stories’?

“Today’s biologists tend to be cautious about labelling any trait an evolutionary adaptation – that is, one that spread through a population because it provided a reproductive advantage. … When it comes to studying ourselves, though, such admonitions are hard to heed. So strong is the temptation to explain our minds by evolutionary ‘Just So Stories,’ Stephen Jay Gould argued in 1978, that a lack of hard evidence for them is frequently overlooked.”

Five Ways To Hack Voters’ Brains

“Welcome to the modern science of politics, where voters have become lab rats in an ongoing cycle of controlled trials informed by principles from behavioral psychology. Once dominated by superstition and guesswork, campaigns today are now awash in data and insights that allow them to act on that data. As election day approaches, here are five ways that campaigns are using these new tools to sway voters.”