The “Culture” Of Big Data (And What It Doesn’t Mean)

“Operating beyond normal science’s simple accumulation of more information, Big Data is touted as a different sort of knowledge altogether, an Enlightenment for social life reckoned at the scale of masses. As with the similarly inferential sciences like evolutionary psychology and pop-neuroscience, Big Data can be used to give any chosen hypothesis a veneer of science and the unearned authority of numbers.”

Are You A Multi-Tasker? Oh, Oh…

Study: “They found that heavy multitaskers—those who multitask a lot and feel that it boosts their performance—were actually worse at multitasking than those who like to do a single thing at a time. The frequent multitaskers performed worse because they had more trouble organizing their thoughts and filtering out irrelevant information, and they were slower at switching from one task to another. Ouch.”

Is Google Making Us All Dumber? The Neuroscience Of Search Engines

“Google is known as a search engine, yet there is barely any searching involved anymore. The gap between a question crystallizing in your mind and an answer appearing at the top of your screen is shrinking all the time. As a consequence, our ability to ask questions is atrophying.” Says Google’s head of search, “The more accurate the machine gets, the lazier the questions become.”

What Makes Some Ebola Jokes Okay And Others Beyond The Pale?

“As some comedians are fond of pointing out, basically anything can be joked about if you do it the right way. Ebola would seem to be a particularly tough subject – it is, after all, killing a lot of people at this very moment, so anyone attempting to joke about it has to scale a rather imposing initial wall of tastelessness. But that doesn’t mean it can’t be done.”

Shakespeare As A Model For Cognitive Science

“Traditional approaches to language treated sounds, words, phrases, sentences, and meanings as essentially separable, and choked on language that relied on the multi-level interactions that characterize Shakespeare’s verse. That our brains are continually bombarded by information from all sides, though, is a basic tenet of modern approaches to cognition.”