All of the strategizing and positioning that goes on behind the scenes to create an authentic image makes many companies come off as, well, inauthentic. Working hard to find a niche or an angle that makes a specific company appear both appealing and honest simply makes the company look like it’s trying too hard — and that’s a big turnoff for consumers. In fact, a lack of authenticity has been deemed the “fastest way to kill your brand.”
Blog
Khipu, The Mysterious Knotted-Cord ‘Writing’ Of The Incas
“The khipus might seem bizarre to us, but the Inkas, who were the inheritors of a long tradition of weaving with cotton and camelid yarns, were unique and highly creative – not underdeveloped – in their approach to documenting language. Pencil and paper is not the only road to progress.”
Knight Foundation President: What Binds Communities
Alberto Ibarguen: “Over the course of three years — from 2009 to ’11 — Knight and Gallup spoke with 43,000 people in 26 communities around the country. Our question was simple: What attaches people to the place where they live? The study was called “Soul of the Community” and we found that, contrary to conventional wisdom, social offerings and aesthetics bind people to place and to each other even more than what we had expected: education or jobs.”
‘One Step Ahead Of Pokémon Go’: Snapchat Lets Users Add ‘Augmented Reality’ Animation To Their Images
The app’s feature “uses augmented reality to drop cartoon characters — dancing hot dogs, twerking chipmunks, Ed Sheeran — and other digital objects [called 3D Bitmoji] into a camera lens’s field of view.”
The Hammer Museum’s Self-Assured Conspiracist
Trim and mercurial, Ann Philbin, who once clashed with billionaire Eli Broad over funding and turned away potential board members who didn’t share her progressive inclinations, runs on self-assurance and charm. She looks right at you, as if perhaps you’re a painting or video installation to be politely scrutinized, and then, if all goes well, conspired with.
Why Gossip Is Actually Good For You
“A significant body of research suggests that gossip may in fact be healthy. It’s a good thing, too, since gossip is pretty pervasive. Children tend to be seasoned gossips by the age of 5, and gossip as most researchers understand it — talk between at least two people about absent others — accounts for about two-thirds of conversation.”
The Places We Build Where Truth Happens
Oracles such as Delphi have fallen out of favour as homes for legitimate understandings. These days, we build tailor-made places where diverse judgments about different kinds of realities get settled: churches and other sacred spaces for sustaining transcendental verities; laboratories for making scientific claims about the natural world; courthouses for deciding the facts of a case. Such specialised ‘truth-spots’ lend credibility to beliefs or claims that come from there.
Molissa Fenley On Dancing And Choreographing In Her 60s
“It’s an inevitability to keep dancing — a continuance of never questioning the passion and love for the art. What I do question is how to get the work out to others as the sharing of the work has become increasingly difficult.”
Meet The Visionary Duo Behind The Success Of Netflix
We both worked together on buying DVDs from the studios, negotiating revenue share and deals. On the side, we were always finding cool projects, documentaries, foreign films, little indie films that we would then put on DVD. That was one of the things we really appreciated about each other when we first met — that love of independent films and documentaries and foreign films. “Hey, did you ever see this one or that one?”
In The Arguments Over Our Personal Data Online, It’s Not Privacy That’s At Stake – It’s Liberty
Louis Menand: “‘Privacy’ is an odd name for the good that is being threatened by commercial exploitation and state surveillance. Privacy implies ‘It’s nobody’s business,’ and that is not really what Roe v. Wade is about, or what the E.U. regulations are about … The real issue is … liberty. This means the freedom to choose what to do with your body, or who can see your personal information, or who can monitor your movements and record your calls — who gets to surveil your life and on what grounds.”
