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Selling Inside Your Brain

It was probably inevitable – marketers want to see inside your brain to see what products you like. “Using the tools of neuroscientists are trying to learn more about the mental processes behind purchasing decisions. The resulting fusion of neuroscience and marketing is, inevitably, being called ‘neuromarketing’.”

Do Movies Need A New Ratings System?

Some critics are complaining about the current movie rating system. “To better help parents monitor an expanding universe of media, some observers are calling for a uniform rating system that covers everything: movies, TV, and videogames. Others suggest changes to the current ratings, such as an R-13 category or even an A for adult movies that aren’t pornographic, as a way to address the problematic rating at the center of the debate.”

Luring Hollywood Into Opera

With charm and shrewdness, Placido Domingo, the general director of the Los Angeles Opera, has been enticing Hollywood into the fold since he was a midwife at the company’s birth in 1986. ‘It’s not that we’re in Hollywood so we have to use film directors. It’s because we believe in them. It has never been a gimmick.”