Festivals are an ideal setting for experiential marketing campaigns as brands try to blend in seamlessly with the mood-altering atmosphere of a communal celebration. “The trend is no longer just marketing,” said Joe Lucchese, founder and owner of Pro-Ject, a 5-year-old, Chicago-based experiential marketing agency that manages sponsorships for Spring Awakening. “Their goal is to sell as much product, in a thoughtful and unique way, as possible at each festival.”
Author: Douglas McLennan
Leonard Bernstein, As Remembered By His Daughter
As the daughters of great men go, Jamie Bernstein has had a happy fate: the existence of this well-written book, with its poignancy and its shuddery detail—her father’s fragrance in the morning—is a mark of sanity and survival. In telling his story, she got to write her own.
Glasgow School Of Art Building Is Still “Structurally Solid” After Fire
“Our intention and our focus will be to try to save that building and to find a future for it but it is very, very early days.” Experts have estimated the cost of rebuilding the gutted Mackintosh Building would be at least £100 million, if anything can be salvaged at all.
Has New York Become Culturally Irrelevant?
As New York enters the third decade of the twenty-first century, it is in imminent danger of becoming something it has never been before: unremarkable. It is approaching a state where it is no longer a significant cultural entity but the world’s largest gated community, with a few cupcake shops here and there. For the first time in its history, New York is, well, boring.
Worcester Museum Adds Signs To Its Art Explaining Ties To Slavery
Dispelling the notion of the autonomous realm of art means acknowledging that cultural institutions function within the system of inequality in the U.S. and that there has undoubtedly been inherent bias in what museums acquire and how they display it. Aruna D’Souza thinks mid-size institutions, like the Worcester Art Museum, are in a position to lead this kind of re-framing, as opposed to larger, legacy institutions with more corporate structures.
Have We Turned To Comedy To Our Own Detriment?
He’s concerned, Ken Jennings is, about how something he loves — comedy — has transformed the way we live now. These days, he says, we collectively react to every stimulus through a lens of humor. In his view, the comedic “take” has become reflexive, unthinking and often, especially when abetted by social media, glib.
How Pixar’s “The Incredibles II” Smashed Box Office Records This Weekend
Disney–Pixar’s “Incredibles 2” shattered box office expectations with its $180 million domestic debut — the eighth-best opening weekend of all time in North America and the biggest ever launch for an animated film. Overseas, it picked up an additional $51.5 million for a global start of $231.5 million.
How Music Videos have Been Revived In The Post-MTV Era
Political edge isn’t a new addition to the art form by any means, but it’s difficult to imagine the recent deluge of videos exploring racial and sexual identity occurring in the MTV era. The phenomenon is in part the result of political trends like polarization and identity politics rising to the forefront of online conversation, and movements like Black Lives Matter and Me Too asserting the equality of marginalized groups. But it also owes a lot to the YouTube revolution and the freedom that video platforms grant artists.
European Museums Rush To Collect Artifacts In Real Time After Significant Events
Rapid-response collecting was pioneered by the Victoria and Albert Museum in London. In 2014, it opened a gallery dedicated to objects acquired after they stirred public debate or looked likely to have historical impact. The museum says it hopes they provoke discussion about how objects are changing the way we live.
Study Shows Big Gender Disparity In American Books Coverage
The highly anticipated “VIDA Count,” released Monday, has The New Yorker, The Nation and The Atlantic among those devoting less than 40 percent of their book coverage to women in 2017. Only two of 15 publications analyzed in the main VIDA count gave women 50 percent or more — Poetry magazine and Granta. Those between 40 percent and 49 percent include The New York Times Book Review and the Paris Review, from which editor Lorin Stein resigned last December amid allegations of sexual harassment.