Report: Radio Still Rules As Most Ubiquitous Medium, Millennials Listen To The Most Music

Across the board, the Ipsos-iHeartRadio survey found that radio reaches more consumers than any other audio channel, with 85 percent of consumers listening to a radio broadcast at least once per week, outpacing social media at 68 percent and live television at 56 percent. On a daily basis, radio has more than twice the listenership of audio streaming services, with 69 percent of consumers tuning in to the radio at least once a day compared to streaming’s 34 percent. – Ad Age

New Berkeley Study: Our Brains Crave Information, Reward Us With Dopamine Shots

“To the brain, information is its own reward, above and beyond whether it’s useful,” says Assoc. Prof. Ming Hsu, a neuroeconomist whose research employs functional magnetic imaging (fMRI), psychological theory, economic modeling, and machine learning. “And just as our brains like empty calories from junk food, they can overvalue information that makes us feel good but may not be useful—what some may call idle curiosity.” – University of California Berkeley

The Problem With Authenticity

“Here is the danger with authenticity: it has a tendency to make aspiration look fake. You are trying to be something you are not. But aspiring to be a better person—or better at anything—often involves trying to be something you are (currently) not. Hence the problem. Authenticity is often so bluntly insisted upon that all efforts at change or self-improvement appear phoney.” – Prospect