Music Producers Need To Make Existential Shift In How They Think About Selling Music

“To take an academic look at music marketing, the traditional ‘sale’ was usually somewhere near the end of a customer experience journey: awareness, discovery, interest, interaction, purchase, use, cultivation, and advocacy. Now we have a situation where the ‘play’ is conceivably part of every step. So thinking holistically, if we view ‘experience’ as the product of a record label now, we need a way to measure it effectively, and that’s why it feels like there is a data ‘arms race’ going on at the moment.”

A New Paradigm In Europe (And What Role Artists Play)

“We need to learn how to construct plural truths and yet manage consistent ethics. We need to move away from monotheism. The different communities engaged with art have a potentially revolutionary role to play in this, especially if they again elide its old claim to autonomous action within the artistic field, with a real stake in a change in thinking about and acting in society.”

What Is The Purpose Of Music?

“Like language, music is organised, human-made sound that sprang up independently across early human cultures. Unlike language, however, music serves no obvious evolutionary purpose. So then why do we love it? And why is it so entwined with our emotions?”

Is Art Made By Computers Even Art?

“Art requires emotional and phrenic investments, with the promised return of a shared slice of the human experience. When we view computer art, the pestering, creepy worry is: who’s on the other end of the line? Is it human? We might, then, worry that it’s not art at all.”