Big Blue – An Art Of Business Story

When they started in the late 80s, the Blue Man Group was “perfect for its time.” These days, though, “Blue Man Group is not an art story, but a business story about art. They are the McDonald’s of the music world. Blue Man Group Productions employs 450 people. Its four stage productions attract one million people annually. Basic math shows they’re pulling in millions in revenue. Blue men have done Intel ads and are favourites of the late-night TV-show set. Their first CD, Audio, was nominated for a Grammy in 1999 and went gold. The original three blue men don’t perform any more. They are executive producers who keep up the, uh, brand standard.”