Of Brainstorms and (We Kid You Not) “Thought-Showers”

Want to generate lots of ideas with other people? Great! Just don’t call it “brainstorming,” at least in Belfast. “Instead staff at the Department of Enterprise, Trade and Investment (DETI) in Belfast will use the term ‘thought-showers’ when they get together to think creatively. A spokeswoman said: ‘The DETI does not use the term brainstorming on its training courses on the grounds that it may be deemed pejorative’.” To whom? People with brain disorders, of course…