“Today, fads ping across continents and disappear so quickly that the coolhunter, even the whole notion of “cool,” has become passé. Every big-city scenester or bored teenager on the planet has a blog or mass e-mail anointing the moment’s hot restaurants, hobbies and handbags. Add to this, mass obsession with celebrity style and global corporatization and you can get nearly the same chai latte or straight-off-the-runway skirt in Columbus, Ohio, that’s available in Manhattan or Milan. Trend-spotting has, in essence, become just another trend…”