“For many, this is a veritable freak show – one now worth an estimated £50 million – in large part due to the yBas, a group of young British artists who fought a frenzied fight for attention in the late 1980s and ’90s. It was a conflagration that Saatchi, advertising man to the core, had an instinct for uncovering and promoting. One suspects that Saatchi perceives himself as a kind of magus, someone whose primary motive is control. It seems quite possible that his pleasure comes from the manipulation of taste, the general public and art community.”