Miquela Sousa, also known as Lil Miquela, is a fictional character created by a Los Angeles startup called Brud. Miquela has 1.5m followers on Instagram, where she shares pictures of her imaginary life and proclaims her support for LGBT rights and Black Lives Matter. In the past few years, the virtual model has become a veritable celebrity: starring in Ugg ads, interviewing artists at Coachella and collaborating with Prada. – The Guardian