“Hollywood is hooked on the big opening weekend, but two very wealthy young men would like to break that habit. Mark Cuban and Todd Wagner, who timed the market nicely when they sold Broadcast.com to Yahoo for $5.7 billion in 1999, have created 2929 Entertainment, which will make, distribute and show films digitally – that is, without using actual film. And instead of using a theatrical release to build a market for DVD and cable broadcast, 2929 plans to release movies in any format you want to see them, on the same day.”