Having a Black venture capitalist in your ownership group isn’t exactly the win Tattered Cover’s PR claimed. Danielle Mullen of Semicolon Bookstore in Chicago: “It’s hurtful to Black booksellers who have been doing the hard work—and then they take the same credit without real Black representation. It’s disappointing and almost unbelievable. Especially with the history they have around the BLM protests and why they lost so many customers. It’s ridiculous. … It’s like if Jeff Bezos partnered with a Black person and then said, ‘Amazon is the biggest Black-owned business in the world.'” – Publishers Weekly