The news came up on Twitter, Facebook, Instagram, TikTok; in text messages, surprised WhatsApp screenshots, and amused or horrified phone calls. But it wasn’t news at all. Spotify’s “Wrapped” function is actually a big ad for … Spotify, which “bet that its users, flattered by being designated top fans, would share their statuses on social media, spreading the gospel of not just Spotify in general but specifically the virtue of spending thousands of hours on Spotify. It’s unequivocally worked.” – Slate