Young Opera Singers Are Paying To Audition Via Video. Does Anyone At Companies Actually Watch? We Can Find Out.

Zach Finkelstein, a professional data analyst as well as a lyric tenor, spoke with 15 applicants to young artists’ programs and looked at YouTube Analytics figures for their privately uploaded videos. “The data suggests that some companies rejected those singers without viewing any of their video auditions. YouTube reports also indicate that the average company isn’t considering more than a short section of those singers’ arias — the views registered by the platform last, for most, roughly a minute, less than half of one aria.” – The Middleclass Artist