Pandemic Could Permanently Change How Movie Box Office Figures Are Reported

Revealing a movie’s grosses is not something studios are obligated to do, and for decades, they didn’t. So why, in the late 1980s, did Hollywood start? Because it made for buzz within the industry and beyond to (some of) the audience; sometimes, worldwide headlines were made. But now that lockdowns have led to the release of even major blockbuster titles online, “studios get to rethink whether they want to continue sharing grosses on a 24/7 basis with rivals, analysts and the media.” – The Hollywood Reporter