NPR Wants To Broaden Its Audience. What Could It Learn From The BBC?

“The BBC eventually had to succumb to the public’s demands to hear what it wanted, not what [BBC founder John] Reith wanted them to hear. … In the United States, public radio never attracted an audience near as diverse as NPR’s founding purposes hoped. Public radio sincerely welcomed all, but those who chose to listen represented such a narrow type that ‘NPR listener’ became a meaningful term.” – Current