Sales Of America’s All-Time Bestselling Book Are Down, But Reading Of That Book Is Up

“More Americans are buying Bibles they read less — if ever — and reading Bibles they didn’t buy because they’re dipping into verses here and there online …, according to the findings in the 10th annual State of the Bible study from the American Bible Society and the Barna Group. And the report’s co-author … points optimistically to soaring use of digital apps and audio Bibles.” – Publishers Weekly