How Pianist Igor Levit Hacked The Attention Economy And Made Himself Into A ‘Thought Leader’

“Levit’s career is a stark demonstration of the dissolving boundaries between art and commerce, journalism and public relations, particularly in Germany. … He is a friend to media personalities and politicians. Journalists ask his opinion on climate change, the rise of the far right, books, the ideal body weight. He works with artists and comedians, performs at the Bundestag in Berlin and for the Greens. In England, he’s enraged Brexiteers; in the U.S., he’s ‘The Pianist of the Resistance.'” His media presence has reached the critical mass at which coverage leads inexorably to more coverage.” – Van