First of all, kids’ shows now have merchandise baked in from the beginning – Paw Patrol being only one of the offenders. Then there’s YouTube, where many kids get almost all of their screen content. And YouTube’s advertising is relentless: “YouTube not only serves up advertisements, but also has unboxing videos, toy-review videos, beauty and morning-routine videos, and other seemingly homemade clips that feature young people using, talking about, and reviewing products.” – The Atlantic