People Who Make Moral Claims In Public Are Not, For The Most Part, Merely Signalling That They’re Virtuous

In other words, there’s little hypocrisy to be seen – and the accusation of “virtue signalling” itself might be a signal from those who make the accusation to like-minded others. That’s because “the accusation does exactly what it accuses others of: it moves the focus from the target of the moral claim to the person making it. It can therefore be used to avoid addressing the moral claim made.” – Aeon