“New York City-based choreographer and director Jennifer Weber once worked on a project with a strict social media policy: ”Hire no one with less than 10K, period’ — and that was a few years ago,’ she says. ‘Ten thousand is a very small number now, especially on Instagram.’ … It’s unsurprising that profit-driven dance enterprises lead the pack when it comes to leveraging artists’ exposure; policies at nonprofit dance organizations are generally less defined or even in place. (Multiple major ballet companies declined to speak with us on the record for this story.)” – Dance Magazine