If Chicago Wants A Big Casino, It Needs To Learn From Vegas: Arts And Entertainment Make The Difference

Chris Jones: “At your typical large Las Vegas casino, gambling only accounts for 34 percent of revenue. The rest of the money comes from hotel rooms, fancy restaurants, cocktail bars and, of course, more live entertainment than any other city in the world. This month on the Strip where Lady Gaga roams, you can see Gwen Stefani, Jay Leno, Janet Jackson, Cedric the Entertainer and, of course, a suite of fabulous market-segmented shows created by the Cirque du Soleil, which is constantly renewing its offerings and paying attention to the needs of all demographics.” – Chicago Tribune