How Social Media Got ‘Be More Chill’ To Broadway

“The origin story of Be More Chill is already one of musical theater legend. After a month-long run at the Two River Theater [in New Jersey], the creative team … thought the show’s lifespan had unjustly passed. About two years later, … fan art [began] popping up on Instagram. … By the spring of 2018, the album had been streamed over 100 million times.” – Dance Magazine