Gala Dalí, Chief Marketing Officer Of Salvador Dalí, Inc.

“The idea is that while Dalí was the face of the enterprise, Gala propelled it. Dalí certainly recognised her contribution, signing some of his paintings ‘Gala Salvador Dalí’ … Can Gala, having produced no art that we know of, really be considered an artist? Perhaps not. But this exhibition does show how much Salvador Dalí – and his art – depended on her forceful personality, for better or worse.”