Felix Salmon: “The easy answer is: It was selling dollars for a dime, and you can’t do that for very long until you go bust. … The company burned cash until it didn’t have any cash left to burn and fizzled out. But in the spirit of Chesterton’s fence, it’s worth looking at the thesis behind MoviePass, and to try to make a distinction between the calculated risks that just didn’t pan out, on the one hand, and the crazy ideas that were never going to work, on the other.”