A book publicist took action after Barnes & Noble in the Bronx – the last bookstore (at that point) in the borough – shut its doors. But it took social media to make it real: “Fennell put out a call on Twitter, where most of her followers are people in book publishing and other media professionals. The response was overwhelming. Hundreds of people donated to her Kickstarter campaign, which met and exceeded its $30,000 goal in just over a week. Authors and publishers stepped forward to join her planning board, helping her confirm speakers for the event.”