“Why do two movies with nearly identical sex scenes get different ratings for sexual content? And why does the same thing happen with violence, drugs, and swearing? Is our ratings system totally arbitrary? Not quite. … In this episode of Watch Smarter, we explore how the subject shown on screen matters to the MPAA less than how that subject is shown – and the impression the MPAA believes a certain depiction leaves on the audience. Our journey begins with the F-word.” (video)