“[Matt] Cain, the editor of Attitude magazine [a popular gay-male-oriented title in Britain], said the support for his book – which is on course to be the fastest-funded novel on [crowdfunding platform] Unbound – showed there was a market for a commercial novel about a gay man, even though publishers rejected it as ‘too working class, too 80s, too immersed in pop culture, and too gay’.”