“Visitors to a bookshop in Cairo are being invited into a dark, soundproof room to scream at the top of their lungs in an effort to relieve their frustrations and escape from the stresses of daily life. The new ‘scream room’ is tucked away in the “The World’s Door” [Bab Aldounia] bookshop and is also equipped with a full drum kit allowing customers to let go of their worries.” (includes video)