Why The Age Of The Jingle Is Over

“Despite its effectiveness, the jingle has become a relic of the mid-20th-century commercials it once dominated.” (Even Oscar Meyer has retired its two classics.) “Meanwhile, marketers are focusing their efforts on licensing existing music from recording artists. … What killed the jingle? It owes its demise not only to shifts in the advertising business but also changes in the music business, and how the two industries became more entwined than ever.”