The World’s Biggest Viral Video Star Is A Grumpy Young Chinese Woman

“Jiang Yilei is the girl next door who rants about dieting and nagging parents in the living room of her cluttered apartment here. … She is also one of China’s most sudden and popular online celebrities, better known as Papi Jiang. In less than a year, her business partners say, she has accumulated 44 million followers, across multiple platforms, with her fast-talking satirical videos.”