What The Social Media Campaign #StarringJohnCho Did For The Actor At Its Heart

“My first reaction was, are they clowning me? I quickly realized it was sincere, and it was kind of amazing. Maybe [it caught on], because the posters made it seem possible. Instead of talking about it or demanding it, it was like, listen, it could be like this. For a minute, people were talking about it in a very serious way.”