How To Keep Your Immersive Theater Piece From Feeling Like A Glorified Theme Party

“[Director/designer Michael Counts] prefers to throw his audience into the action cold, toying with their minds, blurring the line between the actual and the merely apparent. ‘Reality doesn’t give you a lot of information,’ he said. ‘Often you sit in a place of wonder and mystery, and you’re trying to figure it out. And that actually enhances your agency.’ In an escape room, it also enhances your fear factor, which is fine by him. He wants people to feel like the danger is real.”