Hollywood’s Sequels Barely Even Bother With The Story, They’re About Milking The Brand

“Sequels have always been a financially driven proposition, and it’s not a revelation that some of them are churned out like sausage … But for the 15 years or so of the post-Star Wars blockbuster era, the bottom-line pragmatism behind sequels did not erase another priority: narrative.” But that was then: “This summer’s sequels are not, for the most part, story continuations but brand extensions.”