The Guy Who Ran McSweeney’s Wants To Re-Teach Us How To Read, Using An App

“This might all sound very precious, or very insufferable. But Horowitz is used to people feeling that way: It’s the same sort of criticism that’s long been levied at McSweeney’s, the indie publishing organization that Horowitz ran for the better part of a decade. The cabins expand upon the aggressively twee style that made McSweeney’s publications into bookshelf fixtures in Brooklyn studios and dorm rooms across the land, but the work Horowitz does in those cabins is anything but stale.”