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How Chocolate Could Save Bookstores

“Customers were 2.22 times more likely to closely examine multiple books when the chocolate scent was present in the store, compared with the control condition.”

Author Douglas McLennanPosted on July 19, 2013March 30, 2021Categories publishingTags 07.18.13

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This is the archive site for ArtsJournal.com, founded September 13, 1999. Read more about these archives. Read more about ArtsJournal.comĀ  You can also browse the archives chronologically by month (below) or starting here.

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