My Bauhaus Is Better Than Yours: What’s In A Name That Everybody Wants To Use?

“To any design enthusiast, the word Bauhaus means one thing: the art and design school founded by the architect Walter Gropius … [But] hundreds of organizations have chosen the name Bauhaus: from a Hong Kong furniture store and a solar energy conference in Frankfurt, to a Madrid investment bank and a hostel in the Belgian city of Bruges” – sparking brand confusion and lots of lawsuits.