What Publishers Should, Or Could, Learn From “Pottermore”

The Harry Potter e-books came online this week, and publishers need to take note – and change their ways. “If book publishers could only learn one thing from the Pottermore launch, it should be this: that one of the biggest drivers of piracy is the inability to find or consume the content that a user wants in the format or on the platform or at a time they wish to consume it.”