Apple, That’s No Revolution (And The Magic’s Gone, Too)

“See, you can’t really say that you’re going to ‘change everything’ when it comes to textbooks and announce that your partners are the 3 companies who already control 90% of the textbook market. You can’t say that you’re going to disrupt the textbook industry by going digital when Pearson — one of those big 3 and, indeed, the largest educational company in the world — made over $3 billion from digital content last year alone.”