The Re-Imaging Of McDonald’s – And The Abandonment Of Ronald

“In 2012, Ronald McDonald is essentially a clown without a country. McDonald’s is in the midst of an ambitious, multi-billion-dollar global makeover” – upgrading its food, furnishings and fixtures to become more like Starbucks than Burger King – “[and] its middle-aged mascot has no place in it.”

Source: The Smart Set 01/09/12