James Franco’s Latest Project: ‘Museum of Non-Visible Art’

From the artist statement for the project: “Composed entirely of ideas, the Non-Visible Museum redefines the concept of what is real. Although the artworks themselves are not visible, the descriptions open our eyes to a parallel world built of images and words. This world is not visible, but it is real, perhaps more real than the world of matter, and it is also for sale.”